Go-to-market and channel strategy
Who to reach, where and with what message, plus a channel plan and budget split based on your goals.
Digital Marketing
Digital marketing run against clear targets
Full-funnel marketing run against clear targets for CAC and ROAS: paid acquisition on Google, Meta and LinkedIn, social media management, and email lifecycle programmes, with tracking you can trust.
Marketing spend is easiest to justify when every channel is measured against the same question: what does a customer cost, and what do they bring back? We set those targets with you at the start, and every campaign is planned and reported against them.
We run paid acquisition on Google, Meta and LinkedIn, manage social media with a planned content calendar, and build email programmes that welcome, nurture and win back customers automatically.
None of this works without reliable tracking, so we start by setting up conversion tracking, tag management and dashboards, so decisions are based on data you can trust.
What is included
Paid search and paid social campaigns
Google, Meta and LinkedIn campaigns with structured testing of audiences, creative and landing pages.
Social media management and content calendars
A monthly content plan, post design and scheduling, and community management across your channels.
Email marketing and lifecycle automation
Welcome, nurture, abandoned basket and win-back sequences in HubSpot or Klaviyo, triggered by what customers do.
Conversion tracking, attribution and dashboards
GA4, Google Tag Manager and platform pixels set up correctly, with dashboards that show cost per lead or sale by channel.
How we work
- 01
Goals and tracking
We agree targets for cost per lead or sale and make sure conversions are tracked before spending.
- 02
Strategy and plan
Channel mix, audiences, messaging and budget for the first test period.
- 03
Launch and test
Campaigns launched with controlled tests of audiences, creative and landing pages.
- 04
Optimise and report
Budget moved to what performs, with regular reports and a monthly review.
Tech stack
- Google Ads
- Meta Ads
- LinkedIn Ads
- HubSpot
- Klaviyo
- GA4
- Google Tag Manager
Pricing
Every project starts with a free discovery call and a written estimate split into milestones. Choose the model that fits:
- Fixed-price project. A written scope split into milestones, each with a fixed price and deliverable. Best when requirements are clear.
- Hourly. Pay for the hours worked, with time tracked and reported. Best for ongoing changes, audits and evolving scope.
- Dedicated developer or team. Developers assigned to you on a monthly contract, working your business hours as an extension of your team.
- Maintenance and support. 24/7 monitoring against a 99.9% uptime target, plus fixes, updates and small features after launch, as needed or on a monthly plan.
FAQ
Digital Marketing questions
What clients usually ask before starting a digital marketing project with us.
Another question? Email info@mercurysols.org.
How much should we spend on ads?
It depends on your market, margins and goals. We usually start with a test budget to learn costs per lead or sale, then scale the channels that meet your targets. Ad spend is paid directly to the platforms from your account.
Which platforms do you work with?
Google Ads, Meta (Facebook and Instagram) and LinkedIn for paid campaigns, HubSpot and Klaviyo for email, and GA4 with Google Tag Manager for tracking.
Do you manage our social media accounts?
Yes. We plan a monthly content calendar, design and schedule posts, and can handle comments and messages.
How do you report results?
Dashboards and regular reports showing spend, leads, sales and cost per result by channel, plus a monthly review of what we will change next.
Other services
Have a project in mind? Let's talk.
Tell us what you want to build. New builds, ongoing work or maintenance, on fixed-price, hourly or dedicated-team terms. We reply within 1 business day.
- We read your brief and reply within 1 business day
- A short call to agree goals and scope
- A written proposal with milestones and cost