Brand strategy, identity and logo systems
Positioning, personality and visual direction, then a logo system with variations for every size and background.
Graphic Design and Branding
Branding and graphic design that stays consistent everywhere
Brand identities built to last, with guidelines your team can actually follow, and a creative production line for campaigns, decks and print that stays on brand at every touchpoint.
A brand is judged in small moments: a social post, a sales deck, an invoice, an app icon. When each of those looks slightly different, the business looks less established than it is. Our aim is a brand that looks the same everywhere, without needing a designer to check every file.
We start with the strategy behind the brand, who it is for and how it should feel, then design the identity: logo, colours, type, imagery and tone. Everything is documented in guidelines and an asset library that your team and partners can use straight away.
Once the identity is in place, we produce the creative that puts it to work: campaign and ad creative, social media content, investor and sales decks, print, illustration and motion graphics.
What is included
Brand guidelines and asset libraries
Clear rules for logo use, colour, type, imagery and tone, with organised source files and templates your team can use.
Campaign, social and ad creative production
Social posts, ad sets and campaign visuals in every size each platform needs, produced on a regular schedule.
Investor decks, sales collateral and print
Pitch decks, one-pagers, brochures, packaging and stationery designed to explain your offer clearly.
Illustration, iconography and motion graphics
Custom illustrations, icon sets and short animations for product, social and video, in a consistent style.
How we work
- 01
Brand discovery
We learn your audience, competitors and goals, and agree the direction the brand should take.
- 02
Concepts
A few identity directions presented with real examples of how each would look in use.
- 03
Refine and build
The chosen direction refined into the full identity system, guidelines and templates.
- 04
Rollout and production
Assets delivered for every channel, with ongoing creative production available on request.
Tech stack
- Illustrator
- Photoshop
- Figma
- InDesign
- After Effects
- Premiere Pro
Pricing
Every project starts with a free discovery call and a written estimate split into milestones. Choose the model that fits:
- Fixed-price project. A written scope split into milestones, each with a fixed price and deliverable. Best when requirements are clear.
- Hourly. Pay for the hours worked, with time tracked and reported. Best for ongoing changes, audits and evolving scope.
- Dedicated developer or team. Developers assigned to you on a monthly contract, working your business hours as an extension of your team.
- Maintenance and support. 24/7 monitoring against a 99.9% uptime target, plus fixes, updates and small features after launch, as needed or on a monthly plan.
FAQ
Graphic Design and Branding questions
What clients usually ask before starting a graphic design and branding project with us.
Another question? Email info@mercurysols.org.
What do we receive at the end of a branding project?
The logo system in all formats, colour and type specifications, brand guidelines, templates for common files, and the editable source files. Everything is yours.
Can you refresh our existing brand instead of starting over?
Yes. Often the right move is to keep what people recognise and fix what is inconsistent or dated. We review your current brand and recommend how far to go.
Do you produce ongoing social media and ad creative?
Yes. We produce creative for campaigns and social media on a regular schedule, sized for each platform and kept on brand.
Which tools do you use?
Illustrator, Photoshop, InDesign and Figma for design, and After Effects and Premiere Pro for motion and video. Source files are handed over in these formats.
Other services
Have a project in mind? Let's talk.
Tell us what you want to build. New builds, ongoing work or maintenance, on fixed-price, hourly or dedicated-team terms. We reply within 1 business day.
- We read your brief and reply within 1 business day
- A short call to agree goals and scope
- A written proposal with milestones and cost